For brands, manufacturers, and consumer packaged goods (CPG) companies, digital shelf analytics (DSA) is a forward-thinking software solution that replaces manual retail data compilation.
Individuals can access real-time data with sophisticated software. This programme searches the internet for performance data from various digital merchant platforms. Any e-retailer can use these systems, including online marketplaces like Amazon and retailer digital commerce sites like Tesco, Walmart, or Zooplus.
As a result, Individuals can view a continuous stream of information on the performance of their online products and categories without having to hunt for it.
Digital Shelf Software
Ecommerce brands utilize digital shelf software to track, measure, evaluate, and optimize their placement on the digital shelf. It's more appropriately described as a technology set that provides brands with actionable data about their product pages, competitors, and opportunities in online marketplaces and retail websites.
Brands employ digital shelf software like Brand Monitor to promote brand integrity, create consistent consumer experiences, and gain insights into their effectiveness in retailer search engines and eCommerce platforms. As a result, you ensure that more of the correct people find your products and that your PDPs win more sales by establishing your position on the digital shelf.
What does Digital Shelf Software do?
- Assess your search market share.
Among the most critical digital shelf KPIs is your placement in retailer search results. You would like to know if your product pages are turning up for the relevant product categories and search queries so that consumers can find you. Regrettably, each retailer has its search engine. While they employ similar criteria to decide which things to display, searching for the same terms on different websites can provide different results.
Digital shelf software can assist you in keeping track of your position on each website where your products are displayed over time. For example, assume you've recently updated your product page and swapped all your assets.
- Examine the content compliance of retailers.
For eCommerce businesses, data compliance is a huge issue. The more content you have and the more suppliers you have, the more difficult it is to keep it up to date. However, it's vital that buyers have the same experiences and see the same assets wherever they find your products. Significantly when the product's specifications alter. This is accomplished by content monitoring.
- Monitor stock levels.
When your products run out of stock, it's also a good idea to stop spending money on ads for that product. Instead, spend your ad cash elsewhere rather than sending clients to a page where they can't buy.
Digital shelf software allows you to keep track of stock availability for your products and those of your competitors, allowing you to spot sales and cost-cutting opportunities that others overlook.
- Keep track of your pricing policy.
The price of your product makes a great impression on potential clients, especially when compared to your competitors. It acts as a guide for shoppers to examine the value of your brand and what they should anticipate seeing when they come across your products in the future.
Your sellers must adhere to your minimum advertised pricing (MAP) guideline. If they cut your pricing too low, people will be less eager to pay the actual price of your product. They might even believe your standard pricing isn't worth it.
MAP infractions can potentially lead to a dangerous "race to the bottom," No one makes money selling your items, and no one wants to carry them.
To know more about Digital Shelf analytics, check out the link below, What is Digital Shelf Analytics? | e.fundamentals (efundamentals.com)