App Software News Content and Interviews

All the latest long-form content, news and interviews of software business movers and shakers.

  • ContentStudio has established itself as one of the best platforms where you can easily manage and grow your social channels. It's data-driven and AI-based, allowing users to access superb content marketing automation features. Companies can make discoveries, plan, compose, and share content to keep their prospects engaged. On the other hand, StoryChief (ContentStudio’s direct “rival”) focuses on offering complete content marketing… read more
    09/30/2022
  • The main aim of any company or organization is to sell. To increase your sales, you have to reach out to as many potential buyers as possible, which might not be achieved manually. Fortunately, the rapid growth of technology has allowed managers and marketers to take advantage of different marketing platforms, including email marketing. It is one of the most popular options. With thousands of email marketing tools available in the market today, choosing between them can be challenging. However, read more
    09/30/2022
  • You cannot conduct business without email; when seeking to upgrade your email software, consider Spike or Lemlist. Both allow for various integrations to create the ideal communication method. The goal is to save time through an automated sequencing system without sacrificing the human touch when interacting with customers.
    09/30/2022
  • As a business owner, you know that referrals can help your business. The downside of this marketing tactic is the time, energy, and resources needed to be successful, including finances and staffing. One way to ease this burden without sacrificing the benefits of referrals is through referral software. GrowSurf and ReferralCandy can help small or large businesses automate their referral process to gain more customers without the hassle.
    09/27/2022
  • Kloudless and Appian are two applications that can be used similarly but have many distinguishing features. Appian is used to help businesses transform their workflow by creating custom applications. Kloudless is a storage API (application programming interface) that allows users to add file and storage functionality to their apps. Both enable businesses to improve workflows and their use of applications. For business owners, either Appian or… read more
    09/27/2022
  • In today's highly-competitive business environment, we need to keep in touch with our customers. Text messaging is an ideal way to do this, and platforms such as SimpleTexting and Text Request offer fast, efficient, and cost-effective means to reach our customers.
    09/27/2022
  • Moosend and Omnisend are email marketing software allowing businesses to build and manage their email lists. Moosend and Omnisend provide tools to segment email lists, target specific contacts, and monitor subscriber responses. Furthermore, you can use both applications to design or build customized emails. Business owners could use Moosend, Omnisend, or both to do the following: Provide templates for emails Allow users to preview emails… read more
    09/23/2022
  • Electronic signature software can help you run your business more efficiently while providing cost-cutting benefits. DocuSign and SignEasy are two products on the market that allows for the private and secure signing of documents, reducing the number of papers changing hands between you and your clients. Such software allows for better office management and document recall. Note that the US ESIGN act and similar EU regulations recognize the… read more
    09/23/2022
  • Email campaigns are a cornerstone of any growing business, and it is crucial to optimize your email campaigns. After all, sending well-crafted emails to a spam folder is unsuitable for any business. Woodpecker and InboxAlly are two apps that can help you avoid the spam folder and create campaigns that your customers will love. Both applications improve marketing efforts, lead generation, and customer engagement. Woodpecker and InboxAlly… read more
    09/23/2022
  • Social media plays a big part in a company's marketing strategy. You need to post frequently, but not too often. Also, you need to respond promptly and not miss a comment or conversation. In addition, you must post to several platforms, or else you will miss out on potential customers. The burden of executing a social media marketing strategy can be overwhelming for one person or even a team of people. So why not let a social media customer service platform help you? NapoleonCat and… read more
    09/23/2022
  • Email marketing software is an effective technique to expand your company, offering many different growth opportunities. If utilized effectively, these tools can boost the amount of traffic that visits your various sites and the number of customers that buy from you. Polymail and CleverReach are examples of email software you can use to see your business thrive.
    09/19/2022
  • It is imperative to keep organized in business as employees work on projects to move your company forward. However, progress grinds to a halt if the information is lost or forgotten. You are wasting time and money while everyone tries to remember where the conversation left off. For this reason, organizational apps such as Boardable or Cloze become irreplaceable. Both apps help you and your team keep information organized and in one place.… read more
    09/19/2022
  • If you want to select the best email marketing software to help you generate more leads for your business, then you have come to the right place. Comparing the usability features of this software will help you make the right choice for your brand. A good email marketing tool will help you generate interest in your upcoming products, build relationships with potential customers, and increase sales for your company. Here is a comparison of Gist and read more
    09/19/2022
  • Choosing the right sales tool that can make your organization thrive. As you explore CallRail vs. Salestrail, remember your specific needs and how the program can support your brand's goals.
    09/19/2022
  • Do you need to find a helpful and productive learning management system (LMS) to integrate into your firm? As your need to conduct online training grows, so does your need for an intuitive and affordable LMS. SAP Litmos and SmarterU LMS are two options for your company. Let us help you learn about the pros and cons of the software to help you select the most effective one for your business.
    09/16/2022

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