In the past, conducting all user testing with humans was the only way to learn how people interact with and utilise the software. Due to the development of contemporary sentiment analysis and machine learning (ML) approaches, more insight can be gleaned from testing.
Thoma Bravo, a software investment firm and Sunstone Partners have agreed to acquire UserTesting, Inc. (USER), a video-based human insight company, for $7.50 per share at a total valuation of $1.3 billion in an all-cash deal. Separately, UserTesting disclosed that its third-quarter revenues increased and its net loss per share decreased.
How Was ML Implemented Into UserTesting?
UserTesting has invested a lot in technology over the past two years to help it extract insights from its testing.
Users narrate their experiences while being recorded to see how they engage with programmes, including what they click on. According to Andy MacMillan (UserTesting Chief Officer Executive), his business has invested in using ML to help conclude the user experience content that has been recorded. The informational tidbits used to spot patterns that will enhance user experience are known as "moments of insight." Natural language processing (NLP), computer vision and intent, and behavioral analysis are just a few of the ML techniques used by UserTesting.
Another crucial aspect that ML aids with is the study of user sentiment and the capability to determine whether the user is happy with an experience.
To take things a step further, UserTesting leverages machine learning to generate a visualization that overlays path behavior and intent to gain insight into how consumers interact with a website or application.
The complementing products from the two companies will produce a powerful end-to-end customer experience solution, assisting more businesses worldwide to innovate, grow revenue, manage risk, and provide excellent customer experiences. UserZoom is a user experience (UX) insights firm that provides its client with the tool which is required to conduct in-depth research and increase productivity. Customers can reap the benefits of both technologies to create a better brand, product, and a brighter customer experience with the help of UserZoom's multi-method research capabilities, proprietary benchmarking methodology, and its research repository.
UserTesting is an on-demand platform for human insights that enable businesses to make time-sensitive, customer-focused decisions confidently. With UserTesting, brands can swiftly create, research, and target their particular customer base. They can also participate in live discussions to better understand, document and emphasize negative reactions and replies. It is simple to package these human insights into a film reel and distribute them around the organization to make more informed decisions This approach will also affect the customer experience, boost brand loyalty, and improve income.
About Thoma Bravo
Thoma Bravo is a private equity company with a 40-year history, over $30 billion in investment commitments, and an emphasis on software and technology companies. It invented the buy-and-build investment approach and used it for the first time in the technology and software sectors about 20 years ago. Since then, the company has acquired more than 200 software and technology businesses worth more than $50 billion. Working cooperatively with current management teams to promote superior operating performance and innovation is at the heart of its investing philosophy. They carry out their work using a partnership-driven strategy supported by a collection of management guidelines, operational benchmarks, and business procedures.
About Sunstone Partners
New investment company Sunstone Partners focuses on growth equity buyouts and majority acquisitions of North American technology companies. Sunstone Partners was established in 2015 and had its headquarters in Palo Alto, California. TC Growth Partners was its former name. The group has worked together at Trident Capital, a multi-stage investment company with seven funds and $1.9 billion under administration since 1993. Sunstone Partners makes investments in both significant minority stakes and control deals.