10 Best Tools for Lead Scoring

Businesses utilize lead scoring tools to assess the possibility of each business prospect. Businesses may construct scales and benchmarks to rate prospects against by employing such software. Lead scoring software can assist teams in concentrating on those lead changes which are likely to result in sales as leads might be numerous. By concentrating on high-potential leads, marketers may save time that would have been spent on fewer potential leads and use it to better design their pitch when contacting clients who are more likely to buy.

CRMs or marketing software with built-in scoring capability based on predetermined demographics and consumer characteristics are the highest scoring systems.

The most refined tools and software for lead scoring are discussed in this blog.

1. Zoho CRM

Zoho CRMWith a full 360-degree client relationship lifespan solution provider, Zoho CRM equips SMBs and corporations. Contact management, sales funnels, pipeline management, workflow automation, an AI-powered interactional assistant, managing promotional activities, sales prediction, customer support & service, inventory management, reporting & analytics, and easy integration with more than 500 prominent business apps are the main features of Zoho CRM
It includes a comprehensive development platform for specialized problems and is pleasantly easy to use. It also provides special migration, deployment, and training programs.

Zoho CRM has a four-tier pricing plan. The Standard plan starts at $20.00 per month. The Professional plan is at $35.00 per month, the Enterprise plan is $50.00 per month, and the last tier, the Ultimate plan, is at $65.00 per month.

Zoho CRM is an app available on Insiderapps.com

2. Freshsales

FreshsalesFreshsales is a full-featured sales force automation tool for sales representatives. It provides marketers with everything they need to produce top-notch leads, engage in contextual interactions, close deals via AI-driven analytics, and forge enduring client relationships. By integrating email, phone, chat, and telephone systems, Freshsales automates the sales process, increases productivity and efficiency in daily activities, and offers marketing teams more space for sales.

With Freshsales, you can follow a client's path from a casual visitor to a sales-qualified prospect to a loyal customer.

Additionally, emails and nurture experiences may be customized, planned, and even automated to be sent to the right audience at the right time.
Freshsales is an app available on Insiderapps.com

3. Pipedrive

PipedrivePipedrive is a customer service management system with a sales focus that is popular with teams of all sizes. The CRM has more than 100,000 paying customers in 179 countries, and sales teams are drawn to it because of its simple yet effective design that puts usability first. With Pipedrive's comprehensive and adaptable CRM software, nothing falls through the cracks, allowing your team to spend more time selling and less time organizing.

Your sales process will go quickly, thanks to Pipedrive's straightforward statistics. No longer must you pray for a miracle. Programs perform administrative tasks for you, saving you time while connecting to your favorite tools. All that's left is setting even loftier objectives and polishing your winning formula.
Pipedrive is an app available on Insiderapps.com

4. ActiveCampaign

ActiveCampaignThe top-tier Customer Experience Automation (CXA) technology from ActiveCampaign helps over 130,000 organizations in 170 countries engage with their customers in meaningful ways. The platform offers 500+ pre-built automation for businesses of all sizes that combine email campaigns, marketing automation, and CRM for efficient segmentation and personalization across social media, email, messaging, chat, and text. More than 75% of ActiveCampaign's customers use one of the 850+ connections the company offers.

Using ActiveCampaign's precise targeting, you can increase your audience and find the right prospects. Send them messages that speak to who they are as individuals.

A four-tiered price structure is available. The Lite plan includes features, including the price for over 1000 contacts. In addition to unrestricted email sending, drag-and-drop email builders, marketing automation, and email marketing are all included in the marketing package it provides. A sales suite is also included, which includes tools like segmented outreach, lead import, sales emails, and lead capture forms. The Service Suite is another option and includes services like Customer Analytics and Customer Newsletter. The monthly cost of the Lite plan is $30.00.

There is a Plus plan (costing $70.00 per month) after the Lite Plan. The CRM Plus package includes Lead Scoring, Sync Inbox with CRM, Sales Automation, and Mobile CRM App. Additionally, it has features like SMS Service Follow-up, Deal Assignment, and Customer Success Pipelines and can accommodate up to twenty-five individuals.

Predictive Sending, Predictive Content, and Marketing Attribution are services included in the Professional package, which costs $187.00 per month. Options like Split Automations, Win Probability, Conversion Reporting, and Sales Engagement Automation are part of its Sales Suite.

Price customization is possible for the Enterprise Plan. You may modify it to meet your needs.

ActiveCampaign is an app available on Insiderapps.com

5. Keap

keapKeap is a sales and marketing automation software that combines CRM to help you expand your company. To enhance sales and income, you can quickly gather, manage, track, and foster all of your leads using Keap. Keap also provides industry-leading coaching, in-depth teaching, exceptional support, and a committed network of entrepreneurs to support your success.

From the contact record, you may view everything at once and do swift actions. Use the Keap desktop or mobile app to get corporate and contact information.

Additionally, you can rapidly tag and segment contacts to start customized automation based on customer information and activity.

6. Gazelle.ai

Gazelle.aiThe first and only AI-Powered sales intelligence platform, Gazelle.ai, uses specialized analytics to rate over 8 million worldwide businesses based on their propensity to flourish. By concentrating on clients who are avid consumers of goods and services, such as Growth Companies, Gazelle.ai provides a whole new method of marketing and company growth. Gazelle.ai, which users have implemented in more than 15 countries, has revolutionized the lead-generating process.

The days of creating static, confusing lists are over. Engage with C-level executives at the industries' fastest-growing businesses. Begin your search with our AI-generated growth ratings and combine them with hundreds of different "growth" parameters, such as VC financing, rapid revenue growth, significant business events, industry heatmaps, clustering intelligence, emerging keywords search, and many more.

7. Oracle DataFox

Oracle DataFoxOne of the top data engines for AI technology is Oracle DataFox. It routinely harvests company-level information and indicates to enhance overall corporate business performance. By enhancing client records with firmographic data points and thousands of signals, DataFox enables you to feed your processes with reliable data and keep corporate data current indefinitely. Teams may start to profile and categorize the client base and broaden the target market using AI-sourced and human-verified firm data.

8. AeroLeads

AeroLeadsAn essential internet prospect generation technology that identifies appropriate prospects and collects their contact information is called AeroLeads. All information may be exported from your account and moved to other websites like SalesForce, Zapier, HubSpot, MailChimp, and others. This powerful prospecting and sales intelligence tool lets you upload your own lists and interfaces with websites like LinkedIn, Crunchbase, and AngelList.

AeroLeads even has an all-in-one Chrome extension that makes your work effortless.

AeroLeads has 4 pricing plans that you can choose from. The first plan is priced at $49.00 per month and is called Take Off. It offers total credits of 2000 for one user and supports only emails. You can find the email, full name, company name, phone number, url, and title of the prospect. The second plan, titled, Climb, is at $149.00 per month. It offers total credits of 8000 for upto five users and supports chat and email. It also supports transfer to Salesforce, Zoho CRM, Mailchimp, Hubspot, Freshsales, Zapier, etc. The Cruise plan is priced at $499.00 per month, offers total credits of 30,000 for unlimited users, and supports chat, email, and phone. The last plan available is the Custom plan, and can be customized based on your requirements.

AeroLeads is an app available on Insiderapps.com

9. Moosend

MoosendMoosend is a sophisticated email marketing platform with top-notch functionality, cutting-edge marketing automation, and a customer experience that has received praise. Employ it to handle different email campaigns and mailing lists and to generate eye-catching, responsive newsletters using the campaign editor that is already built-in. A drag-and-drop email designer, automation features, real-time analytics, and email templates are all included in the solution, which is designed for small firms and consultants of any size.

You may instantly achieve your goals and streamline your marketing chores at the touch of a button. With Moosend's cutting-edge automation tools, you may save time and hassles while advancing your email marketing.

You can avail a free trial of Moosend for 14 days. After this, if you are interested in buying, you will have two pricing plans to choose from. The Pro plan is $9.00 monthly and has features like unlimited emails, automation workflows, and SMTP servers. The Enterprise plan can be custom priced and includes options like an account manager and priority support.
Moosend is an app available on Insiderapps.com

10. Zoho Campaigns

Zoho CampaignsZoho Campaigns is a functionality email marketing platform for companies of all sizes. This user-friendly email marketing tool offers everything you might possibly need at a fair price, from subject and list administration to automation and tracking your results. Build eye-catching emails using the drag-and-drop editor or readily available email templates to create responsive email campaigns. To plan, carry out, and monitor upcoming email campaigns, you may automate every process step and keep track of your reports.

Zoho Campaigns has a 4-tier pricing plan. The first tier, Forever Free, is free. It comes with features like reports and analytics and makes up to four user admins. The next tier, Standard, is at $4.00 per month. It includes features like unlimited emails and advanced email templates and segmentation. The third tier, Professional, is priced at $6.00 per month. This tier has options like drag and drop workflow automation and autoresponders. The last tier, Agency Plan, is $583.00 per month and has pricing for up to 10,000 contacts.
Zoho Campaigns is an app available on Insiderapps.com


We have sorted and sifted the internet to find you some of the best lead scoring tools available. But even with all these tools available, you may have difficulty deciding which one to choose. To have some clarity on that, you need to keep these critical points in mind;

Traditional lead scoring versus predictive lead scoring: Predictive lead scoring processes the entry of scoring criteria and assigns a score to each lead without the need for human intervention. This is unlike the conventional way, which requires you to update the characteristics and specify scoring guidelines before the system can score a lead. Predictive lead scoring can help you save a lot of time if you need to qualify many leads.

Using an existing tool to import data or starting from scratch: There's a good chance that your company already uses some sort of sales or marketing tool. You probably have a few Excel files with data about your leads and clients. You need to be able to input this data into any programme you choose. Therefore, check that the tool you pick can import data from the existing tools by integrating them. Finding a comprehensive solution that executes all marketing and sales operations without requiring data to be transferred between two tools is preferable if you are beginning from scratch.

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