On the 28th of April, BWZ (Black and White Zebra) announced the acquisition of Crozdesk, which is a London, UK-based SaaS Lead Generation company, along with its newly launched vendor platform SoftwareSelect. In the past BWZ has worked with many companies such as Behavioral Collective, Indie Media Club, The Product Manager, QA Lead, People Managing People and dpm. As a digital media company, Black and White Zebra provides content and handles the growing portfolio of digital media brands. They aim to connect people with the right tools, skills and knowledge that will aid them in their professional development. With the acquisition of Crozdesk, BWZ aims to provide more comprehensive and inclusive software recommendations for its users. At present, some of the other partners of BMZ’s lead generation and training solutions include companies like Monday.com, ClickUp, Lyft, Oracle, Smartsheet and Adobe.
Crozdesk on the other hand specializes in intent data campaigns and lead generation based software. It has made use of lead generation, intent data campaigns and PPC (Pay per click) for over 200 software vendors within the past three years. It also makes use of Artificial Intelligence (AI), to rank more than 13,000 software products across 350 categories. Machine Learning (ML) is used by the company to categorize engines and assess vendor products. This is done to enhance the sustainability of each platform as well as enable them to run a network of online publishers across the software industry. Thereby extending their reach across intent data and lead generation products.
In the near future there has been an expectation of significant growth with regards to increased readership and new operation partnerships within this sector. The founder and CEO of Crozdesk, Nicholas Hopper is positive that Crozdesk will greatly benefit given their association with BWZ. He is confident that bearing in mind, BWZ’s reach, engaging and quality content and scale clubbed with the lead generation digital solutions makes for an exciting opportunity for both businesses. He has also stated that by making use of Crozdesk’s area of specialization in buyer behavior and deep insights, it will provide BWZ with invaluable data for sales, customer success and marketing.
A little about BMZ
BMZ was founded in 2012 and is an independent media tech company. It is currently based in Vancouver, B.C. Canada. The vision behind the company is to aid people to succeed at their work, by connecting them with the required tools, skills and knowledge needed to succeed professionally. BWZ covers a range of operations under its title, such as project management, people management, product management, quality assurance and customer experience. It primarily focuses on marketing and management operations. Every month the BWZ group achieves millions of website visitors and also generates millions of leads for SaaS companies like Monday.com, ClickUp and Smartsheet per year.
