Stravito, a platform for enterprise insights, has announced the release of Atlas, a new exploratory search tool. Stravito makes market research and insights more accessible to the world's largest organizations.
Atlas provides a highly visual way to explore available information, reveal hidden connections between topics and categories, gain additional context on keywords, identify trends, and build stories around key findings.
Altas was created in response to user feedback requesting an inspiring tool to assist non-research teams across the enterprise in identifying, connecting, and integrating relevant market and consumer insights into business decisions.
Users begin with a broad search to use Atlas, such as ‘sustainability’. Atlas then displays a word cloud-style interface with various clickable 'orbs' labeled with topics related to the search term, allowing users to gradually narrow the results based on associated topics.
As a result, Atlas makes it easier for users to find information for their projects. Atlas is intended to help you create an insight narrative by providing ready-to-use images for decision-making materials and presentations. The results are presented in an easy-to-digest format, with key pages, top reports, videos, and news links all in one location.
Intelligent algorithms select the most relevant quotes and pages, allowing users to read an automated synthesis of key insights.
Stravito continues to strengthen its senior leadership team with the appointment of Steffen Bilde as chief product officer. Bilde previously held the vice president of product strategy at customer service platform Dixa and chief product officer at fintech company Coinify.
Thor Olof Philogène, CEO and Founder of Stravito, comments, "Now more than ever, businesses need to integrate insights into their decision-making process and move closer to their customer. But, often with so much research available, companies face information overload challenges, and employees at global organizations may not always know what research has been done, and therefore what to look for."
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About Stravito
Stravito is an AI-powered insights platform that enables global organizations to discover, understand, and share insights while enabling enterprise-wide data usage. They assist consumer business decision-makers in exceeding their customers' needs, wants, and desires.
Every aspect of Stravito's cloud service is designed with simplicity in mind. Gathering market research and sales data is as simple as sending an email to their digital library. They use machine learning to categorize automatically, index documents and natural language search for quick discovery and answers. There is never any need for training.
Stravito is a collaboration tool that allows users to see what others are researching and share collections of findings with colleagues across divisions and regions.
Stravito was founded in 2017 by a group of entrepreneurs with decades of experience in technology and consumer goods. Stravito's headquarters are located in Stockholm.
