Surabhi Agrawal has been appointed as the Senior Vice president (SVP) of Global Marketing for the total experience (TX) automation platform, Yellow.ai. Agrawal was previously a part of Google Cloud, where she was the head of product and solutions marketing for data analytics and cloud artificial intelligence (AI). She was also part of the contact centre AI. She has an experience of over two decades in the industry. Her specialisations and leadership positions span sales enablement, product marketing, product life cycle management and product led-growth, specifically focused on early-stage startups and large enterprises. Before being a part of Google, she was also associated with McAfee and Intel Corporation, where she was a part of the corporate strategy and product management team.
As per Yellow.ai, Agrawal's onboarding means a lot for the company as they have plans to enhance their global strategy as a total experience (TX) solutions provider. Raghu Ravinutala, the CEO and co-founder of Yellow.ai, has stated that the firm looks forward to having Surabhi Agrawal on its executive team. He has highlighted that the firm will be upscaling its operations and expanding its capabilities, and Agrawal's previous leadership experience will significantly benefit the team. Through this, the group aims to drive up their sales and revenue and augment the process of defining its brand image.
Agarwal's key responsibility as a Senior Vice president (SVP) will be to handle the firm's marketing initiatives across various locations. Its goal is to grow its business in Asia-Pacific, Europe, Africa, the US and the Middle East. She will be operating from the San Francisco bay area. She will be responsible for expanding the business and enhancing its international outreach as well as its position in the global market in an interview. Agrawal has stated that she is excited to join the executive team and believes that Yellow.ai's market potential, driven culture, differential offerings, and leadership can change the conversational AI space.
About Yellow.ai
Based in San Mateo, California, Yellow.ai is a customer experience automation platform that allows companies to dominate their NLP (natural language processing) engine to build chat and voice bots. The company was founded in 2016 by Anik Das, Raghu Ravinutala, Jaya Kishore Reddy Gollareddy and Rashid Khan. The legal name of the company is Bitonic Technology Labs, Inc. So far, the company has seen an investment of over USD 102.2 million. In addition, the company has seen investments in firms like WestBridge Capital and Salesforce Ventures. Yellow.ai operates in more than 50 countries and with 700 enterprises. Some of their clientele includes big names like Sephora, Dominos, Hyundai, Biogen International, Siemens Limited, Waste Connections, the American Bureau of Shipping, Edelweiss Broking, etc.
