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What is Gamification Software?
Gamification software is any tool or platform that applies game mechanics to non-game contexts to increase engagement and achieve successful outcomes. Customer retention, e-learning, employee engagement, and performance management are common use cases.
In recent years, gamification and components have become increasingly popular in consumer and business software and apps. The growing popularity of gamification has resulted in a schism in the definition of gamification and a gamified element. While many platforms continue to offer custom and comprehensive gamification tools for marketers, salespeople, and consumer brands, more types of software have incorporated gamified features into existing products.
Features of Gamification Software
- Performance Management: This HR software assists managers and teams in better understanding an employee's job responsibilities, tracking job-related goals and metrics, and measuring improvement. A gamified element could be used to track employee progress and increase engagement.
- Learning Management Systems: This software provides businesses with a gamification platform for creating, tracking, and improving customer and employee training modules via an online web portal. Gamification of e-learning is frequently built into these systems to increase student engagement and drive user outcomes.
- Employee Engagement: These platforms use gamified tools or elements to promote companywide productivity, training, and revenue growth. Employee engagement software, while commonly used to motivate sales teams to increase productivity, can also reduce turnover, provide meaningful feedback, improve training efficiency, and boost overall morale.
A list of the best Gamification Software can be found here.
Gamification Software Comparison
Consider the following key factors before investing in a gamification platform:
- Usability: The ease of use of a gamification platform should be a major consideration when deciding which product to use. This holds for both businesses and customers. A difficult-to-understand system may turn customers off. Similarly, a smooth software installation assists businesses in increasing efficiency and saving time. Ensure that the gamification software you choose is user-friendly for both administrators and end-users.
- Type of Participation: Customers can interact with your company in a variety of ways, including games, rewards, contests, polls, and so on. Some products, such as Influitive, are more community-focused, inviting customers to participate in activities such as social media posts/reviews in exchange for badges and/or points. LevelEleven, for example, is more concerned with motivating internal teams to close more deals and renew more customers.
- Type of Business: Another essential factor to consider is the type of business, including company size and industry. Some products, like Kahoot!, are designed for the education industry, whereas others, like Hoopla, are better suited for sales/marketing teams. Investigate which products are best suited to the type of business you have.